Today your 'second brain' is eight years old!

Nic Crowther
Mon 29 Jun

It’s been eight years since iPhone entered the US market and changed out relationship with mobile devices forever. The 2G iPhone was a sensation when announced a few months earlier and, in typical Apple style, the hype was dialled up to ‘eleven’ through the showmanship of Steve Jobs.



Regardless of whether you own an iPhone or Android product (or even something made with Windows), smartphone home screens are our own private launchpads that put the world at our fingers. Here are five of the best apps that we couldn’t live without.



Possibly the only social media platform that is free from angst and food photography, it was smartphones that really drew LinkedIn to the fore. Whereas it had been a fiddly little website where nothing fun was happening, all of a sudden the you could have the app tile sitting proudly on the face of your executive-style smartphone. Everyone knew you were here to do business.




A brilliant little app that becomes an obsession for anyone who has realised its power. For those on the outside, Evernote is the one-stop-shop for saving and sharing notes, scribbles, audioclips and images to later be reconstructed into a useful and cohesive document. It’s so good, that Apple has baked-in half of its functionality for the upcoming iOS9 update. The reviews will be very interesting!





One of the most disruptive apps to emerge from the smartphone revolution, there is barely a government on the planet that has worked out how to manage the implications of this amazing service. The idea is as obvious as it is convenient and simple. Uber solved a great problem and has changed the way we commute.





While not as powerful at its desktop client, Xero’s smasrtphione app is great for quickly checking the health of your business and capturing expenses on the go. Photograph receipts and store then in the cloud to be reconciled at a later date, and avoid carrying ‘the Costanza’ wallet





Skype is such an obvious inclusion that we almost forgot about it. Ten years ago, video-conferencing required thousands of dollars to set up. These days, Skype not only puts you in touch with anyone in the world, but is a wonderfully simple way to instantly message colleagues and share documents.