Get Schooled: 8 Strategies to Improve Company Culture

Monday 4 February 2019
Ramesha Perera's picture

At the heart of every successful organisation is a thriving company culture. Your people are your greatest asset, and when they feel connected to a company's mission and values, they're much more likely to produce their best work and help the business grow.

It's important to remember that good company culture can't be faked or bought. Instead, you and your leadership team need to continually check its pulse and make sure that your engagement strategies are working. And if they're not, you need to try something new.

Not sure where to start in improving your organisation? Take a lesson from these Forbes Agency Council members.

(And no, I didn't make these up!)


1. Unlimited Time Off 

One thing we do that our staff loves is offer unlimited time off and don't follow a schedule. We simply state that if it is abused it will be changed. Our staff loves the fact they can work from home some days and take personal time when needed. As long as the work is completed and they plan accordingly, it works. It keeps the staff happy and energetic. - Justin Christianson, Conversion Fanatics


2. Innovation Day 

We implement Innovation Day twice a year. Everyone drops their normal work and teams form to concept and prototype innovations that improve the lives and experiences of our customers and employees. On day two, the teams all demo their creations to a panel of judges and everyone votes for the best innovation. We have implemented over 50% of the innovations in our software and processes. - Michael Baker,


3. Encouraging Conversations At The Coffee Bar 

Do you want your morning brew? You gotta walk for it. At Empower, coffee is centralized on the first floor. All three floors are forced to travel to a single coffee bar supplied by our beloved Coffee Emporium. The result? Lots of friendly banter during the morning rush and a 3 p.m. caffeine surge versus mindless refills siloed on each floor. We savor our cup of joe and talk with each other. - Ashley Walters, Empower MediaMarketing


4. Group Fitness Classes 

Client pressures and deadlines often make communication between employees all work and no play. About once a month, we plan for a group Soul Cycle class. The 45 minutes spent on the bike with your team provides invaluable camaraderie and connection. Everybody looks forward to these days, and coming back to the office after an uplifting class does wonders for productivity. - Priscila Martinez, The Brand Agency


5. Perks Aligned With Company Values 

A strong company culture aligns perks with company values. That way, the perks represent an extension of the company's underlying beliefs and not just something cool that helps with recruiting. For example, one of our values is "You Are Unique." As a perk, we give everyone a paid day off on their birthday to celebrate the fact that they are a unique miracle who should be celebrated. - Brett Farmiloe, Markitors Website Development


6. Work From Anywhere 

Our team is full of explorers. Employees need flexibility in their work environment. A few employees have enjoyed working from Bali, Costa Rica, Berlin, etc. People establish their work hours up front so colleagues can know when to expect their team members to be online. Tools like Slack and Dropbox keep us connected and working productively. They return energized with lots of great stories. - Gina Michnowicz, Union+Webster


7. Company Volunteering 

Company volunteering has helped my team improve morale, productivity and show deeper connections for everyone involved. Volunteering has allowed some of my employees the chance to collaborate with other employees that they may not see or talk to that much. Employees have the chance to reveal skills that they might not have had the opportunity to show at work, too. - Solomon Thimothy, OneIMS


8. Ask People What They Want 

If you want to improve your culture, make sure you are asking your people what they want. What do they want their work experience to be? How do they want to learn? How do they want to be rewarded and acknowledged? How do they want to grow? Once you start having these conversations, your culture will not only improve, it will bring an air of authenticity and improvement will be fluid. - Julie Veloz, IPG Mediabrands