The art of romance: Simone Pérèle collects international design award.

Mon 13 Feb

If you're scrambling for a Valentine's Day gift, leingerie is not a bad option. Among the many brands out there, few represent quality and romance quite like Simone Pérèle.



In the tradition of savoir-faire and creative boldness, the Salon International de la Lingerie awarded iconic lingerie brand Simone Pérèle with the prestigious ‘Designer of the Year’ Award ahead of this year’s 54th annual tradeshow in Paris.



“This award win is exciting for us,” says Ms Pérèle’s grandson and Global CEO, Mathieu Grodner “We believe it’s a great award for us, considering all the efforts that have been put in place by the design teams over the years to always improve our collections.”



The Salon International de la Lingerie is the world’s largest and most important trade fair for the intimate apparel industry attracting over 480 brands from 35 countries around the world.



Each year, one lingerie brand is announced as the international 'Designer of the Year' in celebration of savoir-faire and design boldness.



The judging panel look for an impressive brand with a longstanding history, a comprehensive knowledge of intimate apparel design and renewed creativity.



Now in its third generation of Pérèle family leadership, grandson Mathieu Grodner-Pérèle and grand-daughter Stéphanie Pérèle were thrilled to accept the award and are committed to a continued transformation of the Simone Pérèle Group.



With 14 global subsidiaries and 1,600 employees worldwide, and with over 3.5 million pieces manufactured every year, the international fashion house’s presence is more vibrant than ever.



This award was officially presented during the press conference on the first day of the Salon International de la Lingerie Tradeshow on the 21st of January 2017.



Past recipients of the prestigious award include Hanro (2016), Marjolaine (2015), Andres Sarda (2014) and Lise Charmel (2013).



[Simone Pérèle]