Ramesha Perera
Thu 13 Dec

Whether you’re an artist, public servant or a marketer, networking events are part of every industry’s routine and when approached in the right way can be an amazing resource for your business.

Standing out, having a conversation starter and knowing your purpose are just some of the useful things to prepare for on your way to that networking event, but to further help you out here’s a list of the The Shaker’s three tips to acing your next networking event.


1. Plan ahead 

While this is an obvious step for anyone in business, it is often overlooked. When you are constantly bombarded by meeting requests and invitations for nibbles and drinks it’s easy to switch off.

We suggest perusing the guest list and knowing your purpose for being there. Have you got a campaign coming up? A new client whose mission could align with someone else on the guest list? Map out your night, know who you need to talk to and what you could discuss to benefit your business.


2. Dress to impress

First impressions count, especially at a networking event with a room full of people you haven’t met before. You want to get the most out of this event so look approachable. Dress for your body type, size, industry and in keeping with the invitation specifications.

Quick tip: wear a conversation-starter – whether it be an extravagant broach, amazing tie, pocket square or a striking shade of lipstick, something a little different is the perfect way to break the ice and strike up a conversation.


3. Secure the next step

A business card, a meeting time or a catch up for coffee at another time are all ways to suggest ’next steps’ from that initial meeting. After you’ve made the plan to get in front of that important connection at the event, have dressed to impress and nailed that first impression, now’s the time to really benefit!