The Trump Slump: What next for the Donald's business empire?

Nic Crowther
Mon 10 Oct

It’s safe to say that it’s all over for The Donald. While few expected him to go anywhere near as far as he has, there is simply no doubt that it is all over from a political point of view.

However, there will be many questions about what will be left of the Donald Trump’s business brand. After all, Forbes Magazine have reduced his estimated worth to $US3.6 billion (down $800 million this year) which is a long way from the $10 billion+ that Trump so often claims.

Most people have long known that Trump is largely a façade for businesses looking to trade of his image and reputation. Many of the resorts – both in the US and abroad – are simply licensing agreements that allow for the Trump name to be used at a cost.



This has been lucrative for Trump largely because he has kept himself out of the political spotlight and simply worked the boardrooms of his beloved New York City. Now the spotlight has shifted – very much on to issues of character.

We don’t even need to touch on the controversies around Trump universities, the history of his casino developments in Atlantic City, or the fact he refuses to release his taxes.

There is so much more that Donald Trump has done to himself in full view of the world’s 24-hour media outlets from all the way back to 2011 when he went out full-force on the birther issue surrounding President Clinton. It was as obsessive as it was bizarre, but was only a sign of things to come.



Here is just a sample from across his erratic, unconventional and now doomed campaign as covered by

On Mexican immigrants: 'They're bringing drugs,' crime and are 'rapists'

On John McCain: 'He is a war hero because he was captured'

On The Wall Street Journal: 'They better be careful or I will unleash big time on them'

On 9/11: 'Thousands and thousands of people were cheering'

On immigration: 'A total and complete shutdown of Muslims entering the United States'



On his top spot: I could 'shoot people and I wouldn't lose voters'

On national security: 'I'd bring back a hell of a lot worse than waterboarding'

On 1.6 billion people: 'I think Islam hates us'

On Hillary Clinton: 'She's playing that card like I've never seen anyone play it before'

On Ted Cruz 'His father was with Lee Harvey Oswald prior to Oswald's being, you know, shot'

On Putin: He’s 'been a leader, far more than our president'.

… and that list doesn’t include the sexist comments against his opponent, on Megyn Kelly or Alicia Machado (Venezuelan beauty pageant winner). Neither the nuclear detonation of the video released last weekend (where he tacitly endorsed sexual violence), or the Howard Stern tapes where Trump describes his daughter as a ‘piece of ass’.



There’s not much left. His party is deserting him in droves and refuses to follow in his disgraceful race to the bottom. There's no doubt Donald Trump is facing absolute humiliation in the upcoming election.

When he inevitably loses, the author of ‘The Art of the Deal’ will be left to his business empire and the remains of his reputation. Once back under his rock he will lick his wounds and contemplate what might have been.

Thank God it never was.