The time Apple patented a pizza box
Fun fact: Taking a photo with your iPhone invokes ‘100 billion operations in 25 milliseconds’ according to Apple’s senior vice-president of marketing, Phil Schiller.
Of course, he would say that.
Apple senior vice-president of marketing (and superlatives), Phil Schiller.
Regardless, photography and technology have been totally democratised by the introduction of smartphones. That’s a great thing. However, if there is another globally ubiquitous product that is surely worthy of Apple’s attention, it must be the humble pizza box.
Possibly one of Steve Jobs’ last great visions, the pizza box flies boldly in the face of tradition by being round instead of square. Oh, there are holes in the top to let the steam escape and, according to the patent, some 50 other details that make this a different kind of fast-food container.
Incredible. Amazing. Revolutionary. Oh, and we haven’t even started on their patent for a shopping bag.
Apple Park, designed by Norman Foster & Partners
Although it has been around for a while, the pizza box has come back to prominence as the new Apple Park office building prepares nears completion. At a cost of some AU $7 billion, it’s being hailed by the tech giant as ‘the best office building in the world’. There’s a great read on its design and construction over at Wired.