New start-up aims to put business advice in your pocket

Nic Crowther
Tue 28 Jun

Did you ever think that your ultimate business advisor could be lurking in your pocket of bag? This is the vision of Dale Beaumont, Founder and CEO of BRiN - a free smartphone app that provides cutting-edge business education.

With 80 topics to choose from, BRiN provides access to the biggest library of high quality business videos with expert advice from leading business advisors. Users can create their own playlists and switch seamlessly from audio to video at the touch of a button.



There are currently over 500 business videos within the app. The content covers everything from coming up with a business name, building a website, acquiring customers and hiring staff to managing your finances.

“Our goal is to make business education free and accessible to millions of people around the world that own their own small business or are planning to start one soon,” says Dale. “There are 500 million business owners on the planet but sadly 1 in 10 (50 million) fail every year. Given the scale of the problem we realised conventional business models based on one-to-one coaching, meet ups or live events weren’t going to cut it. And that’s when the idea of BRiN was born”.



There are two big reasons why business owners fail. The first is a ‘lack of education’ and the second is a ‘lack of support’. BRiN makes education accessible, and support instant, to millions of business owners around the world. And, because entrepreneurs are busy people, the app gives users the choice to watch or listen to the content, meaning users can learn while driving or exercising.



Apparently the early results have been impressive with 3000 users signing up for the service within the first seven days. Their goal is to get 1,000,000 business owners using BRiN within the next 12-18 months and then launch video ads, in-app purchases and a monthly subscription for premium features and content.



In the meantime, Dale says he and his team will be developing thousands of business conversations using computer-logic or simulated AI, eventually creating the world’s first artificially intelligent business advisor.