Meatless meat a positive disruption

Luke Keioskie
Wed 22 Aug

Interest in alternative proteins is skyrocketing and disrupting the traditional meat industry.

The market for lab grown protein, otherwise known as clean or meatless meat, is exploding, attracting major investment and endorsement.

At the current growth rate, the world’s population will reach eight billion by 2024 and feeding this number of people is a serious concern. 

In addition, the traditional meat industry uses up to 30% of the earth’s arable land, not to mention also creating greenhouse gas emissions, thus posing serious environmental concerns. 

Impossible Foods, a company backed by Bill Gates that promises to make veggie burgers palatable for carnivores, recently secured distribution from top US restaurant suppliers.

Impossible Foods has also raised $273.5m from investors including Google’s venture capital arm, Khosla Ventures and Temasek Holdings. 

In fact, Richard Branson believes that clean meat will fully replace traditional meat in 30 years’ time.

Plant protein is among the fastest growing categories in all of retail, experiencing high double-digit growth. Meat free products are well on the way to achieving a considerable market share. 

Mass meatless meat consumption will disrupt the incumbents that make their money from animal or fish proteins. Meatless alternatives will also compete with cattle farmers and could eventually lead to a reduction in livestock herds.

The disruption to the meat industry is just one of the many topics that will be discussed at the 2nd Annual Disruptive Innovation World Forum in Melbourne on 21 – 23 November.

The forum will discuss new business models, technologies, emerging innovations, and the culture required to thrive in a new era of Disruptive Innovation.

Unique to this year’s forum is Australia’s Top 15 Most Disruptive Start-Ups to Watch Out For Showcase, where you will gain an eye-opening experience on how start-ups are developing new innovations to disrupt future business models.

From blockchain innovations to agtech, you will discover how these companies are penetrating new markets with compelling business models, unique innovations and culture.

Discover the biggest disruptive innovations of this decade – from innovations flying cars to how AI & Robotics will bring massive improvement in automation and cancer cure by 2030, you will see how they will drive changes in different business models and how you should position your business in this changing landscape.