Jason Dundas launches activewear range nationally through David Jones
This week, ONTHEGO Sports, the breakthrough online retailer of custom made sportswear, has again demonstrated its strength as a young and ambitious label through its partnership with international television personality, Jason Dundas, to launch DundasFit activewear on an through 25 David Jones stores from 3 August.
Through a collaboration of Jason’s creative prowess and Mick’s extensive technical knowledge of fitness apparel, the men’s activewear label DundasFit was born. Their aim was to bring men’s fitness fashion out of the gym and into the mainstream through a range of clothing that looks as good as it feels. Perfect for leisurewear, DundasFit is an affordable style that provides true performance no matter what the occasion.
Mick is immensely proud of ONTHEGO’s ability to recognise gaps in the market, and move quickly to realise the immediate opportunities. “As soon as I met Jason I knew there was something we could do together, that had never been done,” he says. “ONTHEGO has an edge than other manufacturers, in that we have full transparency of our supply chain, therefore can rapidly develop new lines such as DundasFit to meet market demands."
“The fact we are moving from a traditional online retailer into bricks-and-mortar is really exciting for ONTHEGO. It really flies in the face of most retail trajectories, and demonstrates that even though we’re a relative young company, now with some Australia’s biggest retailers are starting to take notice, shows the hard work is paying off”. "We’re only 5 years old, and when we started it was just me, $150.00 in the bank a dream to give customers an ability to design their own sportswear. It’s a very exciting time to see where we are today.”
DundasFit falls into a category of affordable men’s fitness apparel – offering consumers a collection of core essentials for their active wear wardrobe. Key pieces in his range include a classic pair of running shorts, tank tops, sweatshirts and compression pants. All these key pieces are available in neutral masculine colours of black, charcoal and blue. With a focus on quality to ensure longevity, the range is also positioned at an affordable price, ranging from $29.95 to $89.95.
David Jones General Manager of Menswear, Deborah Foreman said, “We are delighted to be stocking DundasFit in David Jones from the Spring Summer season. We believe our male customers will love this range of active wear that can be worn not only at the gym, but also as casual wear.”
DundasFit will be available across 25 David Jones stores and online from August 2015.