Gold is not only good for your wallet but it can also be great for your skin.

For centuries, ancient cultures have looked to gold as a source of undeniable beauty, wealth, artistry and glamour. Historians have long maintained that civilisations such as those in ancient Egypt, Rome and China, considered gold to have medicinal properties and often used it to treat a variety of skin conditions and bodily ailments.

Now modern day people can get in on the action thanks to Sassou Japan, who have used skincare practices and ingredients matched with cutting edge technological research to create an anti-ageing line which contains 24K gold.

Pioneering the use and application of natural plant extracts and 24K gold leaf, the skincare solution claims to address signs of ageing including dark spots, dull skin tone, fine lines, wrinkles, dehydration and environmental damage.

Ideal for all skin types and complexions, the Goldwaver collection contains Japanese-sourced 24K gold and antioxidant-rich flower and algae extracts with the anti-inflammatory and hydrating benefits of honey.

As gold studies show, the wavelengths at which negative ions are released are similar to that of the human body, allowing gold to reinvigorate cellular bioelectric currents which weaken as a result of ageing. 

As a heat conducting metal, gold actively draws heat to the skin’s surface upon application and stimulates blood flow and circulation. In turn, this mineral rejuvenates cellular structures in the skin by stimulating collagen production, improving elasticity, and increasing skin cell metabolism, which includes the secretion of toxins.

As such, skin is left looking healthy, nourished and youthful with an incredible iridescence. Plus, imagine how jelly your friends will be when you reveal you use 24K gold to look this good!