Business with a purpose is more than a fad

Tuesday 5 June 2018
Ronan Leonard's picture

Eccountability Mastermind platform recently launched its start-up with an innovative idea of including a “for purpose” aspect incorporated into the business model from day one.

The idea is that small business can make a difference from the beginning and build this into the culture from the start. This notion that we have to make our first million before we give back is outdated.

The question is: “How can I make a difference and what can I influence now?”

We no longer use the term charity or even social enterprise. Instead we think in a more holistic view of the world and our impact as small business owners. Eccountability’s purpose is to give free access to one in six people on the platform from developing countries, social enterprises or not-for-profit initiatives, so that we support entrepreneurs globally to help them achieve their true potential.

The accepted model for philanthropy or giving back is outdated.

Warren Buffet and Bill Gates giving pledges is a noble and notable cause, but the idea that you need to make a billion dollars before you can make a difference has radically changed. Obviously the more money they make the more lives they can impact but these numbers are too intimidating for most people.

By encouraging small business owners to think about immediate impact, not just when they are close to retirement, they are able to better serve their local community and see tangible results now.

Recent studies all show that millennials don’t want to work for a company that just makes money.

Start-ups looking to attract the best candidates should be thinking about how to really engage with their employees, and the “for purpose model” is a win-win for all involved - staff, customers, community and the business owner.

Check out the free giveaway offer for social enterprise owners here.

Ronan Leonard connects small business owners to support groups through the innovative concept of virtual Mastermind groups. Find him on LinkedIn here.