Austrade introduces 'landing pad' initiative with a view to the world

Nic Crowther
Tue 01 Nov

Are you running a start-up with global potential?

Well, if this morning’s presentation by Austrade taught us anything, every business should be looking to engage customers across the world. Not only that, but if you are well on the way to reaching this audience, there now exists a great opportunity to access a growing number of government-funded ‘launch pads’ around the world.



Located in some of the innovative cities – Tel Aviv, Shanghai, Berlin, Singapore and San Francisco – the launch pads provide space for fledgling businesses can gain access to some of the world’s most exciting companies.

Introduced by CBR Innovation’s CEO, Dr Sarah Pearson, the manager of Austrade’s Landing Pad in Tel Aviv, Omri Wizliski, guided attendees through the history of Tel Aviv and the opportunities available as part of this new initiative.

The city is home to around 12,00 start-ups – an incredible amount for a city roughly the size of Belconnen. Since deciding to become a centre of innovation in the late 1970s, Israel attracts an amount of venture capital second-only to that of Silicon Valley.


SOSA's collaboration space, Tel Aviv


So, who is Austrade looking for? At any time, there is room for ten businesses to work out of Austrade’s desk allocation within SOSA – a workspace that aims to link innovators from all around the world. The (loose) criteria for consideration is the ability to demonstrate:

  • Vision – what are your startup’s objectives and how are you going to achieve them?
  • Scalability – can you deliver your product or service to 100 or 1 million customers?
  • Traction – do you have a proof-of-concept, existing sales and customers, funding, investors and partners?
  • Differentiation – how does your offering disrupt its marketplace, and what is your value proposition and vision for growth?
  • Market relevance – how would 90 days in a Landing Pad make a difference to your startup?



Other important considerations are that, much like Israel (in a geo-political sense), Australia shares the experience of being an island. Also, Australia is viewed as the perfect gateway to Asia, given its geographic position and history of engagement with the most exciting part of the world and of great interest to investors from the other side of the world.

Think you’ve got what it takes? Head over to the Austrade website to learn more.