A revolutionary start-up has turned retail on its head, all in the name of giving back.

Give Kindly is a platform for buying, selling, and you guessed it - giving. It works by acting as an online marketplace, allowing businesses to upload their products and services to sell at a competitive rate, as well as allocate a percentage of the purchase price to a charity of the customer’s choosing.

Customers are then able to purchase any listed goods or services off the website, and receive the tax benefits of the charity donation, already included in the price.

Eighteen years in the making, entrepreneur Peter Khoury and his team believe the act of giving should be easy and something everyone has the ability to do every day without hard work or extra effort.

“Our belief is that when business, consumer and charity meet in a win, win, win scenario then a new culture of kindness is the result,” Peter says.

With a community of more than 300,000 monthly clicks on social media, the Give Kindly team are confident that it’s going to make a positive impact on the world.

And, ensuring they practise what they preach, Give Kindly gives back too and doesn’t just leave it up to you, donating 10% of their profits to charities and causes within the community.

So before you open your browser to buy your next gadget or piece of clothing, type in www.givekindly.com.au and use your individual consumer buying power to give back to the people who need it most.