Buy some Haigh’s choccys for Easter this year?

You’re not alone, with consumer spending on chocolate this Easter expected to total close to $210 million.

This represents slightly more than $10 per person – so if you’ve already spent more than that, don’t worry – it just means you’re above average!

IBISWorld’s Chocolate and Confectionery Manufacturing in Australia Industry Report found growing premiumisation trends are expected to lead to a growing portion of Easter chocolate sales to be attributed to premium chocolate brands and varieties, such as Haigh’s and Lindt.   

The majority of chocolate brought by Australian consumers this Easter is projected to be from the major supermarkets, which include Coles, Woolworths and Aldi. 

However, consumer health consciousness has also increased over the past five years, which is anticipated to lower overall chocolate consumption and hamper sales during Easter.

Read the report here.