Can your business benefit from promoting Canberra?

Monday 6 February 2017
Nic Crowther's picture
Co Editor
The Shaker

Canberra has so much to offer. Because of this, there is an increasing number of tourists visiting Canberra to take advantage of all that the region has to offer. So, how can your business take advantage of this growing opportunity?

The answer can be found at the second Destination Canberra Conference will take place at the Hyatt Hotel Canberra on 16 and 17 February 2017.



Following the stunning success of last year's inaugural event, the conference will consist of a full day of keynote speakers on Thursday followed by a half day of educational plenary sessions on Friday. Speakers will focus on destination marketing topics relevant to the Canberra Region.

The objective of the conference is to provide a platform for delegates to absorb practical innovations which will raise the profile of their organisation and the ACT and Canberra region as a tourism destination, and provide inspiration and guidance to the industry on where to from here.



The inaugural Destination Canberra conference was held in February 2016 at QT and attracted around 220 delegates from the tourism industry, government agencies, media and marketing agencies.

Since the 2016 Destination Canberra conference, VisitCanberra has launched the One Good Thing After Another marketing platform and opened the new Canberra Region Visitor Centre at Regatta Point. Canberra has also welcomed direct international flights by Singapore Airlines to Singapore and Wellington as well as the addition of Tiger Air’s new low-cost flights from Melbourne – it’s been a very big 12 months for the Canberra Region tourism industry.



Keynote speakers at the 2017 Destination Canberra Conference will include John O’Sullivan, GM at Tourism Australia, Sally Barnes, Director of Parks Australia, acclaimed theatrical producer Louise Withers and digital marketing gurus Erik Hallander and Sam Sterling from Isobar. View the full list of speakers here.

View the full program here.

Tickets are on sale now. Book here to purchase tickets for the 2017 Destination Canberra Conference.


[Destination Canberra Conference]